"We're trying to learn from [Olympic] Beijing, which could be very intimidating. We've learned to expect it's power, it majesty and that it completes a cycle of certain types of shows... I don't think any nation could do anything on that scale. We haven't got that money, and I don't think anybody would have the appetite for that kind of expenditure and that kind of control, so we're going to try and do something a bit more intimate and try and start again... start a new cycle for these kind of ceremonies."